Do you struggle to convey the maximum amount of information in the minimum amount of space? The written word is where every story starts. Whether it’s copy, blogs, captions, or scripts for your video, we can help you. Let’s attack that blank page!The two earliest forms of writing are Sumerian cuneiform (3500 BCE) and Egyptian hieroglyphics (3200 BCE). And although cuneiform is widely known for its wedge-like impressions in clay to convey word concepts, early linguistic systems (like hieroglyphics) started as pictographs, or images that signify what they resemble.
Almost six thousands years later, pictures are still the best way to convey meaning. But if we can’t use pictures, then the best way is to use words that make pictures in the readers’ minds.
The structure of any story is shaped by its writing.
Historically, businesses have only had a few platforms for copywriting — advertisements, websites, newsletters, and things like that. But now we have myriad sources to tell our stories. Between ebooks, slide decks, blogs, social media, answering questions on Quora, direct messages, and text messages, there are new and exciting ways to communicate emerging every day.
Every one of them is an opportunity for storytelling.